Waukesha Engine, now part of GE Energy, is a major international manufacturer of stationary natural gas, propane and methane powered engines used for either electric power generation or gas compression.
Mercury worked closely with all management levels to completely transform Waukesha’s marketing communications efforts. Beginning with a completely new, integrated and engaging cache of powerful global tactical elements, the strategic communications plan connected customers, suppliers, distributors, and internal audiences. Elements included logos, collateral materials, advertising, distributor communications, trade show/exhibit design, sales promotions, website design and proprietary research.
Efforts eventually extended to corporate headquarter lobby design, multi-media presentations, speech writing and other public relations initiatives.