EXCEPTIONAL MARKETING FOR THE DIGITAL AGE
We deliver what you need. Not sure what that is? We can help you figure it out.
Mercury can help you define your audiences and discern the most effective way to reach them. You want campaigns with continuity across print, web, and digital marketing? You got it. Want high end creative, innovative strategy and out-of-the-box PR thinking? Our expert team is here for you. We’re a down-to-earth, get-it-done, common sense team that loves what we do and likes to have fun while doing it.
Whether it’s for a Fortune 100 company or a brand-new venture, Mercury looks at your big challenges and breaks them down to actionable steps. For nearly 20 years, we’ve worked with clients to create engaging brands that make people talk – and never miss the small details that set them apart.
LET’S TALK WORK
YES, WE CAN HELP YOU WITH ALL YOUR MARKETING PROJECTS
Whether it’s a strategic, multi-channel marketing and advertising campaign, a new website project, or a need for social media planning and execution, Mercury has the capabilities to deliver exceptional results. We bring an effective, personal approach to your every project, which means our recommendations will be specific to your project. We don’t even own cookie cutters.
Services
Comprehensive SEO Strategy and Execution: Develop and implement data-driven SEO strategies that complement and amplify existing traditional marketing efforts. This includes a deep-dive technical SEO audit (covering site health, crawlability, indexation, and performance), a thorough SEO visibility analysis (keyword rankings, competitive landscape, content gaps), and the creation of an actionable, prioritized plan encompassing on-page optimization, content strategy, and local SEO where relevant.
WordPress website development services, encompassing planning, design, and technical implementation. This includes understanding client requirements, translating them into functional and visually appealing websites, and ensuring responsiveness, performance, and adherence to best practices. The focus is on building robust online platforms that effectively represent the client’s brand, deliver a positive user experience, and achieve their specific business objectives.
Strategic Website Architecture Planning: Collaborate with clients to define website objectives, target audiences, and desired user journeys. Develop site maps, navigation structures, and content organization frameworks that enhance user experience, improve search engine crawlability, and facilitate conversions. This includes defining information architecture, URL structures, internal linking strategies, and content silos.
Website Troubleshooting, Maintenance, and Functionality Enhancement: Diagnose and resolve technical issues, bugs, and errors on existing websites to ensure optimal performance and user experience. Implement solutions to add new features, replace outdated elements, update existing functionalities, and improve overall website capabilities based on client needs and best practices. This can include plugin integration, platform migrations, and performance optimization.
Customized Data Visualization and Performance Reporting: Design and build comprehensive dashboards (static or live) that aggregate data from various sources (e.g., Google Analytics, Search Console, marketing platforms) to provide clients with clear, accessible insights into campaign performance, SEO progress, site health, and website conversions. These reports highlight key performance indicators (KPIs), identify trends, and inform data-driven decision-making.
Content Strategy and Creation: Develop a comprehensive content roadmap aligned with client business goals and target audience needs. This involves in-depth audience research, keyword analysis, and the creation of content calendars and frameworks that dictate content themes, formats, and distribution channels. The aim is to create valuable, engaging content that attracts, informs, and converts the desired audience, ultimately supporting SEO and broader marketing objectives.
ANOTHER HAPPY CLIENT
From start-ups to Fortune 500 companies, Mercury is about successfully establishing, reclaiming and course-correcting brands. We have the track record to prove it. But, it’s not what we say, it’s what they say:
“Mercury was responsible for brand definement, multiple marketing initiatives, corporate events, and video asset productions both domestically and internationally for Dresser Waukesha Engine during my tenure as VP of Sales and Marketing. They were extremely capable in reaching our international market audiences and building our brand value. They created excellent imagery, messaging, and videos for such major events as our Global Centennial Celebration, Global Supply Chain symposiums, and for new product launches at multiple trade shows.”
Paul Cannestra
Former VP Sales and Marketing
“We couldn’t do Trainfest without them! I trust them impeccably. They always go the extra mile in everything we do. We’ve worked with them for over 10 years and they are always coming up with new and innovative ideas to improve the Trainfest communications and the event. It’s a true partnership.”
Ken Jaglinski
Executive Director
“Our website needed a major overhaul, and Mercury delivered. The Mercury team was creative, responsive and available, and the training and manual we received at launch was well-tailored to meet our needs. Best of all, Mercury took the time to understand our brand, so our new website perfectly reflects our non-profit.”
Alicia Bartz
President