WEM AUTOMATION

Branding, Collateral Materials, Advertsing

The WEM Automation brand needed to be refocused, collateral material used by the sales force also needed an overhaul, external trade advertising and corporate communication pieces also needed updating all at the same time a new trade show booth was about to be built.

DEFINING THE BRAND

visual: brand guidelines xxxx First things first. Standardize and update the logo with contemporary colors that could be used on everything from binders to wearables.

IDENTITY

First things first. Standardize and update the logo with contemporary colors that could be used on everything from binders to wearables.

TRADITIONAL STATIONERY PACKAGE

The WEM logo was everywhere on internal and external pieces. After collecting and auditing everything, WEM executives made a bold move: reprint it all to match its redefined brand and go out loud and proud making a strong statement that it had updated its mission and was backing it up with a new look and feel.

COLLATERAL MATERIALS

Along with new branding, came newly created sales material and new business unit color palettes. Brochures were refreshed with a new design and newly written content so the brand's new approach was also illustrated in messaging.

TRADE ADS

Every trade ad took on a distinct new approach yet stayed true to the newly defined brand personality and company mission.

EXPERIENTIAL

Every part of WEM's traveling trade show booth was tossed in favor of a newly built attention-grabbing interactive exhibit that simplified key messaging, re-purposed print ad imagery and invited potential customers to ask questions of a brand they really hadn't noticed before.