Wolter Pools and Spas looked to Mercury to help bring their aged website and identity into the 21st Century. Knowing that Wolter Pools was a small business with a solid foundation, Mercury went to work on providing them an brand overhaul worthy of their longevity in the business. First focusing on a more modern appeal, Mercury created a series of identities geared toward identifying the business in a simply and clean manner. Once the identity was chosen, that same clean brand and appeal was projected in their new website design along with many features not seen available in their old site. A new, established brand was born.