MAR-COM AT ITS BEST
Whether it’s a strategic, multi-channel ad campaign, a new UX-driven website, or a social engagement initiative, Mercury delivers exceptional results.
At Mercury, there is a focus on taking the best of what digital marketing offers and blending it with traditional marketing tactics. It’s a careful blend based on target audiences, but consistently delivers a most effective program.
SERVICES
Strategic Brand Planning
• Mission/Vision Statements
• Brand Platform Development
• Brand Positioning
• Core Values
• Marketing Plan Development
Intelligent Research
• Quantitative
• Qualitative
• Environmental Scans
• Retail & Category Analysis
Relationship Marketing
• Social Marketing
• E-marketing
• Direct Marketing
• Guerilla Marketing
Public Relations
• Media Relations – Press Kits,
Story Pitching and Placement
• Press Conferences
• Media Training
• Event Planning & Execution
• Promotion Planning & Management
• Newsletter Writing
• Crisis Management
• Performance Assessment/Evaluation
Interactive
• Web Site Design
• Site Architecture Planning
• Performance Analysis
• Search Engine Optimization
• Search Engine Marketing
• Media Planning & Buying
Media
• Media Planning
• Media Buying & Placement
• Media Stewardship
• Sponsorship Negotiation
• Performance Assessment/Evaluation
Creative
• Advertising Design
• Copywriting
• Event Signage/Graphics
• Collateral Layout
• Video and Audio
DEFINING BRAND
From initial concepts to designing the look and feel of a brand, Mercury can update a current brand image, work within an established brand platform, or define a brand entirely from scratch. The process always begins by identifying the brand’s key brand differentiators and core values.
Focusing on the brand attributes allows us to develop a marketing communications plan to distinguish the brand from its competition to ultimately turn brand believers into loyal brand users.