What We Do

MAR-COM AT ITS BEST

Whether it’s a strategic, multi-channel ad campaign, a new UX-driven website, or a social engagement initiative, Mercury delivers exceptional results.

At Mercury, there is a focus on taking the best of what digital marketing offers and blending it with traditional marketing tactics. It’s a careful blend based on target audiences, but consistently delivers a most effective program.

SERVICES

Strategic Brand Planning
• Mission/Vision Statements
• Brand Platform Development
• Brand Positioning
• Core Values
• Marketing Plan Development

Intelligent Research
• Quantitative
• Qualitative
• Environmental Scans
• Retail & Category Analysis

Relationship Marketing
• Social Marketing
• E-marketing
• Direct Marketing
• Guerilla Marketing

Public Relations
• Media Relations – Press Kits,
Story Pitching and Placement
• Press Conferences
• Media Training
• Event Planning & Execution
• Promotion Planning & Management
• Newsletter Writing
• Crisis Management
• Performance Assessment/Evaluation

Interactive
• Web Site Design
• Site Architecture Planning
• Performance Analysis
• Search Engine Optimization
• Search Engine Marketing
• Media Planning & Buying

Media
• Media Planning
• Media Buying & Placement
• Media Stewardship
• Sponsorship Negotiation
• Performance Assessment/Evaluation

Creative
• Advertising Design
• Copywriting
• Event Signage/Graphics
• Collateral Layout
• Video and Audio

DEFINING BRAND

From initial concepts to designing the look and feel of a brand, Mercury can update a current brand image, work within an established brand platform, or define a brand entirely from scratch. The process always begins by identifying the brand’s key brand differentiators and core values.

Focusing on the brand attributes allows us to develop a marketing communications plan to distinguish the brand from its competition to ultimately turn brand believers into loyal brand users.

 Best practices is our favorite fuel. It’s our boldest brew. And we love to share it.

ANOTHER HAPPY CLIENT

“Today I received another wonderful comment about the Pius XI website.
We are indebted to your leadership. The website is GREAT!”
– Dr. Melinda Skrade, President, Pius XI Catholic High School

SEE OUR WORK

While our core competency is marketing communications, we’ve developed business plans and investor packages, and even picked out roof tile for our clients. If you don’t see what you’re looking for in our samples, just ask. We’ve probably done it and done it quite well.